Kopi luwak. The stench of a business myth. Is it really the best and most expensive coffee in the world?
Very often, when people find out that I am interested in coffee, they ask if I have tried the famous kopi luwak. „You know, the best one in the world!” No, I haven’t, and I don’t feel any less of a coffee lover. I prefer to stay away from a business that stinks of pretense…
