Very often, when people find out that I am interested in coffee, they ask if I have tried the famous kopi luwak. „You know, the best one in the world!” No, I haven’t, and I don’t feel any less of a coffee lover. I prefer to stay away from a business that stinks of pretense…
Like a boomerang question return to us – why coffee in Italy tastes better? Let’s try to figure it out easily. It’s a fact – stereotype, which is alive in society sounds like that: The best coffee is Italian coffee! (Society) And how we could polemicize with that? Still everybody knows that Italians drinks coffee…
Knowledge that has never been verified, distortions, lack of objectivity, inventing new theories, and ultimately repeating them during courses and trainings. Such behaviours are rather usual in young and developing fields. For all that, it’s 2017 and we’ve actually managed to acquire quite a bit of knowledge about specialty coffee. We collect data, perform controlled…